Wix Review 2023: Pros & Cons, User Reviews, Videos & More

Wix is our top-rated website builder, achieving an overall score of 4.8 out of 5 in our research and testing. It’s ideal if you’re looking for a builder that’s easy to use, has a wealth of extra features, and offers great creative control. Check out its full pros and cons below:

Currently, Wix has over 200 million users across 190 countries worldwide. Its popularity is largely down to how easy it is to use – in the past, you needed coding skills to create a professional-looking website, but these days anyone can do it. And Wix makes it especially easy.

Wix comes with a big reputation, but here at Website Builder Expert, it’s our job to scratch beneath the surface and tell you exactly how good it is. We’ve spent years testing, reviewing, and recommending website builders to help our readers grow their online presence.

Unlike many Wix reviews, here at Website Builder Expert, we conduct our own thorough research and testing to bring you expert analysis.

Throughout this review of Wix, we’ll help you explore its strengths and weaknesses, how suitable Wix is for different types of websites, and how it fared when we put it through its paces.

Wix Rating: Breakdown

Wix is the best website builder on the market, scoring 4.8 out of 5 in our recent research. But how did we come to this decision? We researched and tested over 50 website builders, including Wix, and focused on the following areas:

• Website features
• Design functionalities
• Value for money
• Help and support
• Customer satisfaction
• Ease of use

We also got people to build websites using Wix and rate their experience with the builder, meaning we could gather real feedback on ease of use and customer satisfaction.

All of this helps us rate Wix as a website builder and fairly compare it to others in the market.

Before we dive into the rating overview, we want to flag that our 2023 research identified a shift in pricing across every website builder – not just Wix! So, we’ve adjusted our approach to our value for money score. We now focus more on “feature vs price”, and not just the average pricing plan.

We’ve also given extra weight to marketing, ecommerce, and design this year. Not only do we know that our readers care about these features especially, but they’re key if you’re looking to grow online.

Here’s a breakdown of Wix’s performance for each of these core areas:

Whether you’re a computer whiz or just have a grasp of the basics, Wix is fast and easy to use for everyone – including our team members Hannah and Dan, who’ve spent countless hours testing this builder out themselves. See what they have to say about Wix below:

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Does Wix Sound Right For You?

If Wix was ticking all of your boxes in our video review, why not try it for yourself? Don’t forget it’s totally free!

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Wix scores an impressive 4.7 out of 5 for customer satisfaction in our research – the best score out of all the website builders we tested. It also scores a top rating of 4.4 out of 5 for ease of use, but how do real users find Wix?

Well, we actually calculate these scores by asking real users just how easy a builder is to use, and whether they would recommend it to their friends.

We reached out to various Wix users for insight into their own experience of using the website builder to create and grow their online business.

User Review: PERSEVE

Olivia Bae

PERSEVE is a clean and cruelty-free haircare brand focusing on making premium formulas accessible to everyone. As a small business owner, Olivia bootstrapped everything to start and launch the brand. Olivia had a fair amount of experience with social media and content creation so they felt like they could save a lot of money by building their own website. Also, Olivia wanted total creative control over the design of the website.

Wix is super user-friendly and made it easy for a first-time website builder to do everything…

Why did you choose Wix to build your website?

I chose Wix because of its convenience with the website design templates and its many features like analytics and CRM tools that are offered within the platform. I also felt like the platform was very user-friendly for first-time business owners.

How easy was it to build your website?

Wix is super user-friendly and made it easy for a first-time website builder to do everything from designing to setting up email marketing campaigns. It was so easy! And everything was almost automated. Wix also has a great support team that can help 24/7 with a range of issues.

What do you like most about Wix?

I like the user-friendly features Wix offers. I feel like it’s website design for dummies. Also, while designing my entire website there were little tips that would pop up on the side suggesting what would be best for my website.

Is there anything you’d improve about Wix?

I would maybe improve the analytics portion of the platform. Although the feature is great and offered in your subscription, I feel like it could improve with more details about social media analytics tracking, especially for customers like myself that are focused on social media marketing for our brand.

How has having a website helped your business?

My brand is an e-commerce based business so we wouldn’t be operational without one. Almost 60% of our sales are from our Wix website, and Wix makes it so convenient to run my business smoothly every step of the way.

Would you recommend Wix to others?

Yes! I recommend Wix every chance I get to any friends or family that need a website, or are planning to start a business.

User Review: Sanctuary Christian Counseling

Ellen J.W. Gigliotti

Sanctuary Christian Counseling is a concierge counseling center with eight therapists located online and in-person in Shippensburg, PA. They help grieving individuals, distressed kids and teens, and couples in conflict find peace, solutions, and connection. Ellen thought building a website would be fun and relished the challenge of it – saving money was also a priority at the time!

I have very little experience doing website work, but I found Wix intuitive and easy to work with.

Why did you choose Wix to build your website?

I had a little experience with other website building applications and I hadn’t had a lot of success with them. I found them clunky, hard to learn, and difficult to maintain. When I started with the Wix site, almost immediately I could do what I was trying to do – and I found it easy to make a great site myself.

How easy was it to build your website?

It was extremely easy to build our site. I have very little experience doing website work, but I found Wix intuitive and easy to work with.

What do you like most about Wix?

I love how easy it is to update, change and maintain our Wix site. Like building it, I find the maintenance parts of Wix easy to understand and maneuver. I would strongly resist changing to a different platform since I have such good results with Wix.

Is there anything you’d improve about Wix?

Occasionally Wix will make a change that doesn’t make sense to me, although it is almost always workable after I figure out what they’re doing. A recent one was the elimination of the “Add a blog post” button on the main page – I had to figure out where and how to do that, but once I did, it was fine. I’m not always sure why developers – including Wix obviously – fix something that I don’t consider broken, but they sure do! Most of the time when Wix does this, I can figure it out and it actually winds up working better – so maybe that’s my why!

How has having a website helped your business?

We had no website prior to our Wix site. It’s hard to measure just the metrics for the website since we also changed many things at the same time, but it certainly is a huge advantage having a site that people can access and learn more about us and our business. I can’t imagine doing business today without a website!

Would you recommend Wix to others?

Absolutely, and I have. My husband and I have two other sites: our travel blog, twotogo.net and our upcoming podcast, twototalk.com. Both are Wix sites because I’ve had such a good experience with Wix. I wouldn’t go anywhere else!

Could Wix Help You Sell Your Products Online?

Wix is our top-rated ecommerce website builder, and it has tons of tools and features to help you boost your online sales. Give it a go and find out if it’s your perfect ecommerce match!

I Want to Make a Wix Online Store

More Information

• Best Wix Website Examples: Looking for inspiration? Check out these amazing website examples, all built with Wix.
• Best School Websites: Find more Wix inspiration in this list of school website examples.
• Interview with Simple Preloved Children’s Boutique: We interviewed Kate about her sustainable clothing business and her experience building a website with Wix.

In our latest research, Wix maintains its score of 4.4 out of 5 for ease of use, making it the joint highest website builder in this category – sharing the crown with Squarespace.

We asked lots of everyday people to give Wix a try and tell us what they thought.

The feedback we got speaks for itself – most people loved Wix! Here are just a couple of their thoughts:

“I love it! Having worked on creating a website the other day with another builder, Wix is a breath of fresh air to use! So simple and easy that it makes a mockery of other builders.”

 “The prebuilt options allowed you to add entire sections really easily. It’s so quick!”

However, no website builder can make everyone happy, so here’s what people didn’t find so easy about using Wix:

“Wix’s templates are nice on the whole, but they can easily become messy or cluttered by the time you’ve finished customizing.”

“Whether it’d be good for those building a business is debatable because of slow load speeds.”

Which Wix Editor Is Easier?

With Wix, you have two choices – Wix ADI or Wix Editor:

• Wix ADI designs your website for you, based on your answers to a few questions. You can make edits to the final design, but this process is not ideal if you want total control.
• Wix Editor uses drag-and-drop functionality, meaning anything on your website can be repositioned simply by clicking and holding the item, then moving it where you want.

Wix ADI is easier to use because it does most of the hard work for you by creating a website bespoke to your needs. All you need to do is tweak it a little and you’re ready to publish! However, we recommend the classic Wix Editor instead – it’s still super easy, but gives you more creative control.

For those who are a little more tech-savvy, you can also use Velo by Wix. This lets you access and edit the raw HTML behind your template for even greater customization. Using Velo by Wix is by no means essential, but the option’s there if you want to dig a little deeper.

Will You Love Wix?

There’s only one way to find out! 80% of people who tested Wix in our research were likely to recommend it – try it yourself for free to learn why.

Sounds Great! I Want to Try Wix Now

More Information

• Wix Editor vs Wix ADI: A detailed breakdown of the key differences between Wix’s website building options.

Overall, Wix is a little pricier than other website builders on the market, with its cheapest plan starting at $16 per month (billed annually). It scores an underwhelming 3 out of 5 in our value for money testing – a rating drop of almost 12% since last year. But, as we’ve already mentioned, pricing across every website builder has increased, and Wix’s offerings still make it a strong option.

Wix has an impressive free plan (ranked as our #1 best free website builder), plus a two-week money-back guarantee on all four of its paid plans. Wix also offers a high-end business solution called Wix Enterprise, which is a custom price plan designed for big businesses. And if you want to sell through your Wix website, you’ll need to pick one of the three ecommerce-specific plans.

The more time you sign up for in advance, the better value your premium Wix plan will be. For example, you’ll end up paying less per month when you choose an annual pricing plan. Check out the differences in each Wix plan below:

With the recent price hikes, Wix’s starting Light plan might be the most affordable of the lot, but if you want the most cost-effective plan and access to the best of Wix’s features, you’ll need to upgrade.

Wix’s Core plan offers a great starting point for an affordable price. It’s designed for small businesses looking to build engagement with their audience. You get a free logo – normally worth $50 – plus access to the Events Calendar app and social media logo files.

Wix’s most popular plan, though, is its Business plan which costs $32 per month (billed annually). Unsurprisingly, you get unlimited bandwidth, 100GB of storage, advanced shipping tools, and access to all of Wix’s main help services, features, and apps.

Do You Want Great Value For Money?

Wix’s Light plan is a powerful starting point, but no matter which premium plan you choose, you’ll get great features. If you’re still unsure, try Wix’s free plan!

Yes! I Want to Choose a Wix Plan

More Information

• Wix Pricing: For a full breakdown of each Wix pricing plan and its features.

Wix has over 800 templates to choose from. While they’re all professionally designed, some look better than others, and since last year, Wix has expanded its offering of templates to keep up with the latest trends and requirements. We recommend taking the time to choose your template carefully – especially because you can’t switch designs once your site is live.

Despite some designs looking a little dated, on the whole, you’ll find that most designs are bang up-to-date with the latest trends.

All Wix templates are categorized into types of websites – such as business, blogging, and photography – and they’re completely mobile responsive. This means your website will adjust automatically to fit both mobile and tablet screen sizes.

Wix Has Over 500 Templates Specifically For Online Stores

And you can browse them all for free! Take a look at Wix’s stunning ecommerce designs to see if it’s got the perfect one for your online store.

Show Me Wix's Ecommerce Templates

Design Customization

We put Wix’s design functionality to the test in our latest website builder research, and its score for design has improved by 4.5% since last year – from 4.4 out of 5 to a new rating of 4.6 out of 5. This puts Wix in second place for design, sitting just behind Squarespace.

Supported by a huge app market and built-in features, Wix offers total creative freedom when it comes to designing a website. Plus, its drag-and-drop editor makes it super easy to get started – even if you’re a beginner at building!

Each template comes fully formed, with dummy text and images already in place. To really make the template your own, you’ll need to switch out this dummy content with your own colors, images, messages, and more!

Wix makes basic tweaks very easy. For example, to edit text, just click the dummy text and type away. Changing its size is also a simple matter of dragging a slider:

When you start getting more creative, Wix really comes into its own. You’ll soon find you can turn that template into something special.

Wix offers a huge library of professional photos, graphics and videos, all free to use on your site. Wix’s free media content can save you tons of time and decision-making.

Wix also has hundreds of additional site features, which you can add by dragging them onto the template.

You can add blogs, restaurant menus, contact forms, music players, maps, interactive slideshows, video backgrounds… much more than we have room to list here!

Do You Want a Stunning Site?

Wix gives you total creative control with its easy drag-and-drop tools, making customization quick and easy for beginners and pros alike.

Yes! I Want to See Wix's Templates

More Information

• Wix Templates Overview: Click here to see our detailed review of Wix’s templates.
• Awesome Homepage Layouts You Can Copy: Need some design inspo? Check out our top tips!

Yes, you can absolutely sell online using Wix!

Wix lets you sell an unlimited amount of products – whether physical, digital, or service-based. You can also create discount and promotional codes, control your shipping options, and even manage your store on the go through its mobile app. The mobile app in particular is an asset, since mobile commerce is expected to account for 43% of total ecommerce sales in 2023.

In fact, our research shows that Wix – with a 4.7 out of 5 ecommerce rating – is the best choice for someone looking to start an ecommerce store. In recent years, Wix has made considerable improvements to its ecommerce offering, upgrading its sales features across the board. As a result, it scores a very impressive 4.4 out of 5 for this category.

It’s also a cheaper price point compared to the likes of Shopify and BigCommerce, which means Wix is a great option for anyone starting out on the ecommerce scene.

That said, if you’re generating six-figure monthly profits and need a powerful platform capable of managing bulk orders and scaling with you, you’ll want to opt for either Shopify or BigCommerce. Shopify scored a glowing 4.7 out of 5 for its sales features, and BigCommerce takes the lead for design functionality with a 4.1 out of 5.

Wix has also put a lot of energy into making its ecommerce analytics more powerful. Through its dashboard store analytics, you can now access in-house data to rival that of dedicated ecommerce platforms.

Do You Want to Make Money Online?

Wix is one of the best platforms for selling online. Specially designed templates and tons of sales tools make it a great choice for a small store.

Yes! Create My Store WIth Wix

More Information

• Wix eCommerce Review: For a more detailed look at Wix’s ecommerce capabilities, see our dedicated review.
• Shopify vs BigCommerce: See how these two ecommerce giants stack up against each other.
• Best Ecommerce Website Builders for Small Business: Find out why we recommend Wix as our first-choice ecommerce website builder for small businesses.

Wix is the best overall website builder on the market, but that doesn’t necessarily mean that it’s the perfect choice for your needs. Here’s a quick rundown of the industries that Wix is best for – click on each drop-down to read more about each one.

A Note On Scalability

When speaking to our users, some expressed concern about whether you could outgrow a Wix website. This is a valid concern – the last thing you want is for your website builder to fall short of the task just as your business is blowing up in all the right ways. Luckily, Wix has made its platform fully adaptable, so that no matter how big you want to go, your website can handle it.

Its dedicated team of experts works around the clock to manage this ambitious infrastructure and maintain its 99.98% uptime. You won’t need to panic about how your larger website will sustain its performance, even amidst a huge traffic surge. Wix also employs cutting-edge technologies to make sure that your website can be accessed quickly and securely across the world, and attain the highest international standard of security certificates and PCI DSS compliance. This means that your data and the data of all of your customers is as safe and protected as it possibly can be.

Aside from the technical stuff, Wix’s app market is also great for scalability, and is always releasing new, exciting add-ons that will enhance its websites – either in terms of the functions it can perform, or the quality of existing ones.

If you need a big, powerful website (ecommerce or otherwise), in most cases, Wix will have exactly what you need. However, we would encourage you to explore the other options that are out there if you want to run an extremely large, enterprise-level business or a very complex site. Otherwise, Wix’s developers are constantly improving the platform, and it keeps pace with almost every need. We’ll walk you through Wix’s tools and features in the next section!

Wix scores 4.8 out of 5 for its website features, which is a slight 1% drop in score since last year’s research. However, Wix is still the number one website builder for features overall. If you want the overall takeaway for this section, we can tell you that Wix has excellent, scalable features, all built-in to the platform.

Unlike with Shopify, there’s little need to rely on third-party apps when using Wix!

The best part? The majority of these amazing features are available on Wix’s free plan, but we’d recommend upgrading as soon as possible to enjoy the best features Wix has to offer, such as website analytics and unlimited storage.

Here’s a quick look at Wix’s key features:

• App Market: If you need extra features, Wix’s app market is well stocked with hundreds of free and paid integrations that you can install with a single click
• Domain names: All of Wix’s annual premium plans come with a free domain name for the first year
• Social media integration: Connect your site to your social media accounts with social buttons
• SEO: Wix’s SEO Wiz tool creates a personalized action plan for you to follow to optimize your site for search engines like Google
• Security: Your site automatically comes with a free SSL certificate, an autosave feature, and free backups
• Marketing: Wix Ascend is Wix’s in-house all-in-one marketing suite, which includes email marketing, live chat, and Wix automations

To read more about any of these features, click on the headings below to unfold more information on each:

When it comes to choosing a website builder, security is always high on a user’s lists of concerns. After all, no one wants to invest a chunk of time into building the perfect website for it to be flayed open and plundered by hackers! So is Wix a safe option to use, and will your data – and that of your customers – be protected?

The short answer is yes! Wix comes with a ton of built-in features that help to keep your website safe and secure. These include:

• In-built SSL certificate – every Wix site is served over HTTPS, which means it’s protected by an SSL (Secure Sockets Layer) certificate
• Customer log-in area – all of your customers will have their designated area of your site
• Ability to have securely pre-saved card details – any payment details your customers save are secure and protected
• PCI Compliant – the gold standard for ecommerce security, this is the highest standard of security, keeping payment details safe from theft and fraud
• Double payment authentication for online payments – double authentication reduces the success of fraudulent payment attempts

Wix’s help and support score has increased by 10% since last year, receiving a new rating of 4.8 out of 5. This makes it one of the best builders for support, sitting in first place with Squarespace and IONOS.

But what sets Wix’s help and support apart?

Wix scatters question mark buttons throughout its editor to provide step-by-step guides, no matter where you are in the building process. These buttons might be small in size, but they’re enormously helpful!

Each button opens up a box packed with clever tips about the tool it’s attached to, drawn from Wix’s massive Help Center. Some pop-ups even feature a step-by-step tutorial:

If you’re looking for a more personal touch, Wix also provides a 24/7 phone and live chat service. And, if you upgrade to a higher premium plan, you can even get access to VIP care.

Is Support Important to You?

We all need a little help from time to time. Wix has great on-page support while you build, plus an expert team to give you a hand if you get stuck.

Sounds Good! I Want to Start Building Now

It’s all very well reading a long Wix review, but all that research can be pretty tiring. If what you really need is some inspiration, here’s a quick tour of three websites that are using Wix to show exactly what you can create using this website builder…

#1. CeliaB: Fashion

Celia Bernado is the founder of CeliaB, a fashion brand that uses Wix to showcase its vibrant products. This site uses Wix’s ecommerce tools to sell its items, and also features video, slideshow galleries, newsletter subscriptions, social integration, and more.

#2. Useless Treasures: Graphic Design Shop and Studio

Useless Treasures is a graphic design website that uses Wix to combine both shop and studio – we like how this site merges ecommerce with a portfolio vibe. It’s a great showcase of Wix’s galleries and animation features as well as its ecommerce capabilities.

#3. Mikaela Reuben: Culinary Nutrition Consulting

Mikaela Reuben is a culinary nutrition consultant, and her website features recipes, videos, and even a press section to help her connect with clients. We like how this site showcases Wix’s video backgrounds, contact form, search feature, and lightbox in particular. They work together to create a really professional site!

To put it simply, Wix has something for everyone. For businesses, Wix has brilliant templates, SEO and marketing tools, plus tons of built-in features and apps to help you scale. For personal sites, you have everything you need for blogging, portfolios, or CVs at your fingertips.

Our 2023 research crowned Wix as the best website builder on the market, receiving an overall score of 4.8 out of 5. We’ve reviewed its pricing, templates, and more throughout this article, so let’s recap why we think Wix is great:

• Ease of use: Anyone can create a professional, powerful website using Wix – no coding skills required
• Templates and design functionality: Wix has over 800 professionally designed templates to choose from, and you get tons of creative freedom thanks to its drag-and-drop editor
• Built-in features: Wix’s plans come with incredible internal features so it’s unlikely you’ll need to turn to third-party apps for help
• Help and support: Its 24/7 live chat and phone support, as well as its detailed knowledge center, make Wix one of the best for help and support

Wix doesn’t have everything for everyone, though. It falls short in these areas:

• Technical ownership: You don’t have total control over the technical aspects of your site, such as hosting or server locations
• Locked templates: Wix doesn’t let you switch templates once your site is live which makes redesigns tricky
• Overwhelming tools: Though Wix is incredibly easy to use, beginners might feel overwhelmed by the sheer amount of choice and features available
• Features vs price: Wix’s best features are locked behind premium plans, so you’ll need to pay more to unlock them

None of these drawbacks are real dealbreakers for us. For example, for those less tech-savvy, the lack of technical upkeep is a positive rather than a negative. It leaves you free to focus on running your site instead of struggling to handle updates or security issues.

It’s also important to remember that, although this review has focused on Wix as a website builder, it’s also an awesome ecommerce platform, too. In fact, in our research, it came in first place, so it’s an ideal choice if you’re planning to open an online store.

Overall, Wix is easy (and free) to get started with, so if you’re still in any doubt about whether it’s right for you, we definitely recommend giving it a try yourself. After all, that’s the only way you’ll know for sure whether Wix is the right choice for your needs!

Are You Ready to Try Wix?

Wix is beginner friendly, with stunning designs and a generous free plan. Don’t just take our word for it – try it risk-free to discover if it’s right for you.

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