The 6 Best Website Builders for Artists in 2023

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If you’re an artist wanting to showcase or sell your art – we want you to achieve your goals, so we’re giving you recommendations for the best website builders for artists. Squarespace is the best choice for showcasing art, thanks to its stunning designs, great value for money, and its depth of features. Shopify is best for purely selling art online since it can handle large volumes of artwork without breaking a sweat.

In our search for the best website builder for artists, we’ve done a ton of research. We’ve finally managed to narrow it down, though, and below we’ll review the top choices for showcasing your art and selling it. As we’re all aware, the cost of living is increasing, so we’re here to help you make the cash flow freely.

First up, here are our top recommendations:

Our Top Website Builders for Artists:

  1. Squarespace Best for integrating your art site with social media
  2. Wix Best for brand customization and versatility
  3. GoDaddy Best for quickly displaying artwork
  4. Shopify Best for selling art online
  5. Hostinger Best for marketing to your audience
  6. Square Online Best for selling art online and in-person

Best Website Builders for Artists: Compare The Top 6

Compare all six website builders and their key features below:

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Square Online

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Free plan or free trial

14-day free trial

Free plan or free trial

Free plan

Free plan or free trial

Free plan

Free plan or free trial

Free trial

Free plan or free trial


Free plan or free trial

Free plan

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Publish for free
Publish for free
Publish for free
Publish for free
Publish for free
Publish for free
SSL security included on free plan

No free plan.

SSL security included on free plan
SSL security included on free plan
SSL security included on free plan
SSL security included on free plan
SSL security included on free plan
Sales tools on cheapest plan
Sales tools on cheapest plan
Sales tools on cheapest plan
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If you’re ready to make some money from your pieces, you’ll need a platform that can handle the essentials, like payment processing and inventory management. Ecommerce website builders take care of these functions without sacrificing design quality, so you can still tell visitors about yourself, and show off your art in a style that’s completely your own. Some of the builders on our list are better suited to selling, which we’ll explain in detail further down.

Short on time? Find the best platform for your art with our 3-minute quiz.

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#1 Squarespace

Best for Integrating Your Art Site With Social Media

Starting price: $16 per month

Editor's Choice


Best for integrating your art site with social media



out of 5
  • Best designed templates
  • Most popular with artists
  • Joint easiest to use

Free trial available

Paid Plans: $16 - $49 / month


  • Sleek templates focus on visuals
  • Mobile apps allow for on-the-go editing
  • Restore deleted pages for up to 30 days


  • Only one aspect ratio on product pages
  • Need to code to add more aspect ratios
  • No autosaves when editing a site
Read Review

Squarespace Overview

Squarespace is the best website builder for artists who want to showcase or sell their work because its stunning, visual-centric templates are easy to set up. When we tested Squarespace, we found that it puts a lot of template elements together for you from the start, so we were able to get a sleek site up and running quickly.

Although not much has changed across the design category over the last year of testing, it is still the front runner for UX (user experience) and now offers videos and forms on pages.

During testing, Squarespace received an overall score of 4.7 out of 5, thanks to being joint easiest to use, having the best customer score (4.8 out of 5), and the third best value for money score (4 out of 5). It is popular for a reason as its grid layout snaps elements into place, making it super easy to edit your artist website. Creating a website should be hassle free, from changing image galleries and videos, to shaping your “About Me” page. Squarespace also has chart-topping help and support for when you’re stuck in a rut, getting the joint best score with Wix (4.8 out of 5) for support.

Squarespace Features

Squarespace has the second best features after Wix, with a score of 4.6 out of 5 for features. Squarespace is consistently enhancing its app score since last year by 100% and extensions, which is why it has seen an increase in its feature score. One of our researchers said, “Squarespace’s increase in score comes from their increase in additional functionality via app integrations, including online bookings, scheduling, and CRM. This has also benefited their marketing score which increases to full marks”.

Artists can look forward to extra video, logo, and marketing support. Not to mention, some of the best SEO support to get your art seen, and built-in marketing tools and social media live feeds.

Squarespace has real quality features, but it’s best suited for artists who are only looking to sell a few items. If you’re looking to sell more than that, you’re better off with Wix eCommerce or Shopify.

Squarespace User Review: Jason Ratliff

Jason Ratliff in white truck wearing sunglasses
Jason Ratliff
Artist and Designer
Jason Ratliff is an illustrator using Squarespace to display his prints and series. We spoke to him about why he trusted his art with this builder.


What Squarespace features stood out for showcasing your art?

For showcasing art on the Jason Ratliff website, there were lots of templates that were designed to showcase images/art, which was something I don’t remember seeing elsewhere. It was like Squarespace had made something specifically for me.

Designing a website, especially for yourself, is very intimidating. The way Squarespace presented its templates and the examples it showed from other artists took all the pressure off. You could easily visualize your work on any of the templates – you just had to pick your favorite one and get started.

How did you feel about Squarespace's pricing plans?

I liked the way Squarespace tiered its plans. I wasn’t ready to have ecommerce at the start, but I knew I wanted to try it eventually. It was nice that I only had to pick a template that had that option, and I could upgrade whenever I wanted.

Why did you choose Squarespace over other platforms?

I chose Squarespace over other platforms for a few reasons:

  • Squarespace had BY FAR the best template designs, which you could tailor to your own style/aesthetic
  • Its features, ecommerce, and UI appeared more user friendly
  • The way it handles HTML customizations seemed like something I’d be able to tackle with limited experience

I now have three websites through Squarespace, and have had nothing but a positive experience with all of them.

Squarespace Pricing – starts at $16/month

Squarespace has four premium plans to choose between, and they range in price from $16 – $49 per month (billed annually). Once you upgrade  to the Business plan, you’ll gain access to some additional features, including a suite of ecommerce tools. If you’re simply looking to showcase your art, the Personal plan will suit you just fine. Plus, Squarespace offers a 14-day free trial, so you can test it out before committing.

During testing, there was a lot of positive feedback for Squarepace’s ease of use. One user said, “Feedback boxes asking ‘How’s it going?’ with options like ‘Can’t decide on a template,’ felt like a really user-friendly approach!”

Wix was unbeatable for ease of use for the longest time, but Squarespace has climbed the ease of use ranks by 11% – now scoring joint first place with Wix for easiest to use.

Users noticed a range of great tools from SEO prompts, onboarding questions, and the grid layout, which supports creative freedom but allows for an effortless professional design. Overall, users argued that it was easier to use than Wix, which is the first time since testing began five years ago.

Squarespace is a drag-and-drop website builder, which makes for super easy design. Even though Squarespace’s score remains the same for design, it still has the best offering. This is because it has added some additional features that are now all available on all templates,  including adding videos on pages and forms.

Squarespace templates are section-based, which can take some getting used to.  Ultimately, this really helps keep your designs consistent across multiple website pages.

Squarespace’s high quality templates are designed to emphasize visual elements, and to keep your artwork front and center. For this reason, even though its templates are less flexible than Wix’s, Squarespace never left us feeling boxed in creatively. We especially liked the Cami template for its clean minimalism, which really emphasizes the artwork, or the Sackett template, which showcases a craft store impeccably.

Squarespace offers great value for money  when the quality of its features is compared to its average prices. Where it loses out is its lack of a free plan, but it does offer a 14-day free trial, giving you time to decide which plan you’ll need. If you want our two cents, the Personal plan ($16 per month) is a great pick for smaller, personal sites. It comes with a custom domain and unlimited bandwidth and storage, which is perfect for image-heavy sites. This is everything you’ll need to get off the ground – and you can always upgrade later!
What SEO stands for is Search Engine Optimization – in other words, what gets your website ranking highly in search results. Good SEO means more potential eyes on your artwork.

Squarespace has all of the tools you’ll need to cover basic SEO best practices, from titling pages to adding keywords and image alt text. Squarespace’s SEO tools work well, but they’re not as beginner-friendly as Wix’s. However, Squarespace’s support center does offer helpful SEO guides – you’ll just need to dedicate an hour or two to learning the ropes.

It may not seem like it, but Squarespace has a hidden sales strength: it offers plenty of tools for artists to sell their work online. These include:

  • Unlimited products
  • Easy inventory management
  • Sell digital, physical products, and services
  • Flexible product variants (like product color or sizes)
  • Configuring sales taxes

Squarespace’s ecommerce plans start with the Business plan ($23 per month). We recommend this plan because the price is low for the online store features that you’ll get, which includes a professional Gmail and Google Workspace account (free for the first year) and the ability to accept donations through PayPal or Stripe (with a transaction fee of 3%).

Squarespace also has an app store called Squarespace Extensions, where you’ll find a small but carefully curated collection of third-party integrations. There are 23 apps in total, designed to help you manage, optimize, and grow your site. With apps such as Printful, Quickbooks, and ShipStation, you have a choice of helpful add-ons to support your art sales.

Squarespace has the best help and support features of all the builders we tested, claiming a near perfect rating of 4.8 out of5. The platform works fast to reply to messages 24/7 via Twitter, as well as offering a live chat service from Monday to Friday. 

However, Squarespace had a perfect score of 5 out of 5 last year, but its score dropped because its help and support offering remained the same while its price increased. Whereas Wix had a price increase (at the same rate), but improvements were also made to its help and support.

Squarespace is still best for support along with Wix’s top support, as it has an extensive knowledge base with a ton of articles to answer your queries. You can also connect with other Squarespace users via its community forum. 

If you want to find out more on how Squarespace can aid you, check out our in-depth article on its customer service options.

Further Information

#2 Wix

Best for Brand Customization and Versatility

Starting price: $16 per month


Best for brand customization and versatility



out of 5
  • Best website features
  • Over 800 templates
  • SEO helps spread the word

Free plan available

Paid Plans: $16 - $159 / month


  • SEO tools are easy to use
  • Great freedom with drag-and-drop editor
  • Automatic backups keep your work safe


  • Can’t switch templates after going live
  • Not as stylish as Squarespace
  • Not as cheap as some competitors
Read Review

Wix Overview

Wix’s ease of use makes it a strong fit for most websites, receiving a score of 4.4 out of 5 – joint first place with Squarespace for ease of use. It’s great for artists in particular because of the high image quality, mobile-friendly viewing, and artistic templates – or, in other words, a website with heart.

Over the last year of testing, Wix has been adding additional SEO functions like the integration with Semrush, the keyword tool. This integration has meant that users can access extra keyword support right in the Wix dashboard. We also interviewed the Head of SEO at Wix where he spoke of the integration as a stepping stone to learning more on the subject.

In the past, it used to have the Wix Art Store which allowed you to sell art work on your site, but as of October 2022 is no longer available – but that’s not to say Wix doesn’t come with a host of fantastic features for artist sites. 

Wix Features

We love Wix because it’s so flexible and easy to use: both Wix and Wix eCommerce features are no different. It also has loads of excellent ‘creative arts’ templates to choose from, which can help present your artwork in the best possible light. This is why Wix gets a features score of 4.8 out of 5 the best builder score in testing.

It comes with social media integration, which lets customers see your items on channels like Facebook and Pinterest, and sends email notifications so you can stay on top of your orders wherever you are. You can also add product videos, connect to Instagram, and use the 250+ apps available for additional tools.

The downsides to its features are that it doesn’t come with cart abandonment recovery, and has a less powerful inventory system when compared with Shopify.

Wix User Review: Ally Lim

Ally Lim headshot in front of photo collage background
Ally Lim
Ally Lim is a painter who uses Wix to showcase her prints and originals. We asked her why Wix made the final cut.


What was the process of choosing a builder like for you?

When creating my site Ally Lim Art, my intention was to organize a space where others could find out a little more about what inspires me, display galleries of my work, and have a place where people can ask me questions and get in contact.

After doing some research and reaching out to other artists, it seemed like Squarespace and Wix were the most popular, and their users seemed to be satisfied with their experiences.

What about Wix stood out for you?

Before I started my site, Wix conducted a short survey to gain insight about my vision for the website. It then provided me with template options that suited my style best based on my answers. It was extremely helpful given that there are a myriad of templates, which can make the process of choosing one overwhelming and time consuming.

What features helped you with your artist website?

I found that having the ability to link my social media accounts to Wix – specifically Instagram and Google Photos – sped up the process of uploading my artwork into the gallery.

As someone who is mainly on Instagram, all of my photos are taken on my phone. This feature eliminates the first step of transferring batches of photos from my phone to my laptop before uploading them all into the builder.

Wix Pricing – starts at $16/month

Thanks to its free plan, you can start with Wix without spending a cent. If you do choose to upgrade to a premium plan, there are four website builder options to choose from. The cheapest, Light, starts at $16 per month (billed annually), while the highest-tier plan, Business Elite, starts at $159 per month (billed annually).

Wix has a joint best ease of use score of 4.4 out of 5 alongside. One  user said, “Wix is pretty simple to use and easy to wrap your head around! Plus, I really love the customization available, the templates, and pre-designed elements.

Whether showcasing or selling your art, Wix’s editor is up with Squarespace for the easiest website builder to wrap your head around. This is because you simply drag the elements onto your website page and drop drop them where you want. Wix is perfect for full creative freedom and zero restrictions on what you can customize.

We did discover the only downside to Wix’s ease of use during testing. One user said: “Wix’s templates are nice on the whole, but they can easily become messy or cluttered by the time you’ve finished customizing.

Wix’s templates are some of the easiest to customize, thanks to the drag-and-drop editor that allows you to place your items on the page and customize them intuitively. Plus, if you ever outgrow the limitations of your template sections, Wix has the option to start creating with a blank canvas instead.

Squarespace is still the winner for style, but Wix offers complete creative control — the sky’s the limit with Wix templates. The one pitfall is that when you decide to use a Wix template you’re choosing it for the lifetime of your business, because there’s no way to switch templates later down the line.

The Wix editor includes a simple side menu to help you add images and text. There are also measured grid lines to guide you as you drag and drop different page elements to where you want them.

In our user testing, we found that Wix’s drag-and-drop editor was so simple:

Images really make a website! It’s great that you can edit the images to your heart’s content!”

Wix does offer a free plan, so you can build a stunning art gallery for no cost. However, Wix’s paid plans offer more storage and unlimited pages. Overall, Wix is the second most expensive on this list after Shopify, but that’s because you get a range of incredible features, top help and support, and one of the easiest builders to use.

We recommend that you start out on the Light plan, which costs just $16 per month – you can easily upgrade later if you want to start selling on the side.

While Squarespace provides you with the basics, Wix goes above and beyond with its SEO capabilities – with a perfect score of 5 out of 5 for SEO to boot. Its built-in SEO tools let you customize URLs and edit meta titles and descriptions.

The reason Wix’s SEO is so great is because so much of it is done for you. Wix creates and maintains a sitemap for you, which keeps all of your pages up-to-date, making it easy for search engines to find and crawl them.

Wix has the tools to help you get your art products selling like hot cakes, scoring 4.4 out of 5 in this category. Wix offers 50 payment gateways, including PayPal, Stripe, and Square.

You can add up to 15 product images for every art product you upload, which is plenty for your visitors to see what items are right for them. Wix also allows you to add up to 50,000 products to your store, alongside adding product subscriptions. Similarly to Shopify, you can also sell via dropshipping, so that suppliers handle the shipping and inventory for you.

Wix will let you create your online store for free, so you can see if you can build the store you want with zero financial risks. That said, to actually start selling the products you list, you’ll need to pay $27 per month for a Core plan. When compared with the rest of the builder market, the price is mid-range, but the value you’ll get in terms of sales features, website features, and help and support is unparalleled.

Wix scores exactly the same as Squarespace when we put it under the microscope in our in-house research, getting a score of 4.8 out of 5 – the best score for help and support. Wix integrates its support features throughout the editor, with question mark buttons to guide you as you build.

Each button opens up a step-by-step guide on how to use the element you’re working on, and some buttons even pull up a video tutorial. If you’re looking for a personal touch, Wix does provide a 24/7 phone and live chat, or you can upgrade to a higher plan for VIP support, allowing you to skip the line.

wix logo

Thinking about Wix?

We loved Wix’s state-of-the-art editor.

Further Information

  • Wix Review – Read our full analysis for more information on Wix.
  • Wix Pricing – How many pricing plans does Wix have, and how much do they cost?

#3 GoDaddy

Best for Quickly Displaying Artwork

Starting price: $9.99 per month


Best for quickly displaying artwork



out of 5
  • Step-by-step builder
  • Quickest website builder
  • Simple onboarding process

Free trial available

Paid Plans: $2.99 - $469.99 / month


  • Straightforward, step-by-step editor
  • Going live in 1 hour is a realistic goal
  • Relatively cheap starting price


  • Templates lack style and originality
  • No SEO tools on cheapest plan
  • Less exciting features than Wix
Read Review

GoDaddy Overview

With an overall score of 4.2 out of 5, we found GoDaddy easy to use as you can quickly create a website with its ArtificIal Design Intelligence (ADI). We found its step-by-step builder so easy that we barely had to think while assembling our sites! Another perk is its prices are on the cheaper side, gaining the best value for money score during our testing. However, the catch is that GoDaddy’s template designs are nowhere near the level of Squarespace or Wix.

One thing we noted during testing is GoDaddy has significantly increased its site speed score by 7%. That means the score is now up to a good level since last year and websites can confidently and quickly be displayed for visitors.

GoDaddy Features

In our research, GoDaddy scores 3.4 out of 5 for features, coming in second to last. That’s not to say GoDaddy doesn’t have good features, it comes with the essentials for marketing, SEO, and a free domain for a year. It also comes with some neat extra features:

  • Scheduling
  • Social posts
  • Content creator
  • Email marketing
  • Hire an expert
  • GoDaddy Studio
  • Digital marketing suite

Where GoDaddy falls short is that it doesn’t have an app market to add further functionality to your site. Its blogging tools are also really lackluster, which are important if you want to get your artwork out there.

GoDaddy Pricing – starts at $9.99/month

GoDaddy has three premium plans, ranging from $11.99 to $49.99 per month (billed annually). Like Wix, GoDaddy also has a free plan that you can sink your teeth into before upgrading. We’d recommend avoiding the cheapest plan as an artist, since you’ll get additional SEO and marketing features if you opt for the Premium plan or above.

GoDaddy is super easy to use, coming in second after the joint category winners, Wix and Squarespace. GoDaddy’s ADI editor makes website creation as easy as answering a few questions. Based on your answers, the platform will design the website for you. The cherry on top is that you’ll create your art website super quickly and can  showcase your work at the drop of a paintbrush.

All you’ll need to do is adjust the elements, like photographs, to add your art and your creative touch.

GoDaddy has shown major developments in its design functionalities, and improved its templates, gaining a 14% increase in the design category since we last put it to the test! Increasing the amount of templates to over 200, still not quite at the level of Wix’s 800 templates but it’s still a major improvement for GoDaddy.

GoDaddy is also relatively cheap, but what you gain in time and money you lose in creativity. Because setting up a site with GoDaddy is such a quick and easy process, you don’t have as much say in the design. This means you won’t get to customize your site to match your artwork, and you run the risk of ending up with a site that looks “plain” in comparison to others.

GoDaddy doesn’t offer any free website builder plans, but it does have a free trial for one month. If you like what you’ve seen after a month, we recommend beginning with GoDaddy’s Premium plan at $21.99 per month. It’s not the cheapest (that would be the Basic plan at $11.99 per month), but it includes marketing features that the Basic plan does not – which means your artwork has a much better chance of being found online!

Another reason we recommend the Premium plan is because GoDaddy’s pricier plans are more in line with the features that you get on the cheapest plans from builders like Wix and Squarespace.

GoDaddy has some great SEO features for those who are just starting out as you’ll have access to custom URLs, Google Analytics, keyword support, which will allow you to climb the Google rankings. However, the only thing that GoDaddy doesn’t offer is an eBook or an SEO guidance page, otherwise it has the full range of SEO tools at your disposal.

If you do choose to upgrade, though, you’ll have access to GoDaddy’s SEO wizard, which offers everything from customized keyword suggestions to search engine performance tracking over time.

There’s plenty of set up customizations or controls with GoDaddy, making managing your online art store a relatively simple process. You can add up to 5,000 items with the cheapest ecommerce plan, which will cost you $14.99 per month.

A big part of the perfect score of 5 out of 5 is GoDaddy doesn’t charge any transaction fees! You still pay the processing fee, but there are no transaction fees on top of that. It also supports some of the biggest payment processors, including PayPal, Square and Stripe.

It doesn’t have everything, however. You can’t sell directly across as many channels as you can on Shopify. Also GoDaddy’s features are not as high quality as a website builder like Squarespace – still, the features mentioned above make it a great choice for small art stores that need to set up speedily.

Just like Wix, GoDaddy offers 24/7 phone support to handle any queries you may have. Similar to Squarespace, you’ll also benefit from a live chat feature – even if it is only available between Monday and Friday.

If you have a query outside of these working days, be sure to check out its knowledge base and community forum for your art website building needs. Although Godaddy’s support score does not change, they do now offer email customer support alongside more video tutorials in the help center.

Where GoDaddy lost points compared to competitors was in the depth of the help and supports ability to answer more complex queries.

godaddy logo

Interested in GoDaddy?

This builder can help you get online quickly.

Further Information

#4 Shopify

Best for Selling Art Online

Starting price: $5 per month

People's Choice


Best for selling art online

Very Good


out of 5
  • Very scalable
  • Powerful sales features
  • Multichannel integration

Free trial available

Paid Plans: $29 - $299 / month


  • Huge app market
  • Integrates with Instagram and Etsy
  • Low stock alerts


  • Poor value for money for small stores
  • Transaction fees with most payment tools
  • Not as design-savvy as Squarespace
Read Review

Shopify Overview

Shopify is best for serious sellers. It’s a great choice if you have lots of different items to sell, and you want the whole selling process to be as smooth as possible. It’s not as easy to use as Wix, but if you have a large volume of artwork, then Shopify is the best equipped to handle it.

There’s even an app you can download to sell across external channels, like Amazon or eBay. Plus, Shopify’s mobile app lets you accept payments and manage your online gallery while you’re on the go – ideal for the modern day artist.

I built my first online art portfolio on Weebly back in 2014 when I was in college. It’s very basic and cheap – not necessarily a platform I recommend now, but it was a great place to get my feet wet and start learning how to put together websites.
For artists who want to sell their work, I’ve personally gotten a lot of traction on Etsy, and the great thing about it is that the audience is already there so your focus is just on SEO, taking great photos, and creating great art. But if you’re wanting the full control that comes from owning your online store completely, Shopify I’d say is the best out there. It’s user-friendly, and has so many integrations that will make your life easier.

Carly Chamerlik smiling to camera headshot
Carly Chamerlik Web designer

Carly Chamerlik is a fine artist and web designer, and owner of HeyCJ Media. She told us about her journey from simply showcasing to actually selling art online, and the platforms that helped her along the way.

Shopify Pricing – starts at $5 month

Since Shopify is more powerful than Wix and Squarespace, it’s surprising that they offer plans for just $5 per month, but that’s because you really need the functionality and power that more expensive plans (from $29 per month) offer. But even with this difference in mind, Shopify didn’t impress us in terms of value for money.

The plan you’ll need starts from $29 per month and, while it includes great features,  like the ability to sell on social media, you could find yourself paying for powerful tools that you don’t need. This is why we recommend Shopify for artists with a lot of pieces to sell.

Shopify isn’t the easiest website builder for beginners to pick up and use. It’s better suited for those who have run a business before and have some experience creating a website. It’s also not the quickest builder, like GoDaddy, but what it lacks in ease it matches in power and scalability – with 80% of our users saying they would recommend it.

What Shopify does well is offer you the tools you need for an ecommerce art store. Its user interface is also clean and fairly simple to use for those who know what they’re doing.

Shopify themes are professionally designed and super mobile responsive, which means mobile users will be able to browse your art easily. The only downside is that there are only 10 free themes, and 64 premium themes that range from $140 to $180 each.

The commitment to the theme right away is why Shopify scores poorly for design as you don’t need to spend to get a nice template if you go with Wix. It’s also not quite as easy to customize a theme as it is with Wix or Squarespace, but you can make your store your own by adding your products and changing the color schemes.

The best part of Shopify’s themes are the features you get in every template. They all include:

  • SEO
  • Customizable content sections
  • Mobile-friendly designs
  • Drop-down navigation support
  • Built-in styles and color palettes
  • Free theme updates
  • Social media icons
  • Free stock photos

Shopify isn’t in the lead when it comes to value for money as it only offers a three day free trial with transaction fees. The Shopify Starter plan begins at $5 per month, which is relatively good but you’ll need to factor in the  5% transaction fee, paying for apps, and potentially paying upwards of $140 for a theme – the value of it next to Wix and Squarespace’s $16 per month isn’t as good.

This is why we recommend it for large art stores, as those transaction fees won’t mean much if you have plenty of high-ticket items to sell – and you need the power to back up your plentiful stock.

The SEO tools that Shopify has include analytics tools, such as Google Search Console. Shopify also has apps and other tools you can use for your Shopify store:

  • Semrush
  • Ahrefs
  • Google Keyword Planner
  • Screaming Frog

However, Shopify itself doesn’t offer much keyword support without third-party apps, unlike Wix, which offers prompts and plenty of SEO support in its SEO hub.

If you don’t just want to market your artwork but instead sell your prints or designs, then Shopify has the best sales features on the market. Especially if you’re selling in large volumes, as the inventory they have in place is able to handle large quantities.

Shopify offers over 100 payment options, dropshipping, plenty of product management tools, and multichannel integration. They have everything an art store needs to sell high volumes.

Shopify offers mid-range help and support, offering a good variety of options for building an art website. The Shopify Help Center has plenty of good information, but it might be best to contact Shopify directly for complex queries. Shopify offers:

  • 24/7 phone and live chat support
  • Social media support
  • Help center
  • Community forum
  • Video tutorials
  • Email support
  • Advanced specialist support

24/7 help is available on all plans, including the cheapest, but if you want advanced specialist support you’ll need the Shopify Plus plan, which gives you your own specialist agent.


Interested in Shopify?

It’s a scalable platform that can take your art sales to the next level.

Further Information

#5 Hostinger

Best for Marketing to Your Audience

Starting price: $2.99 per month


Best for marketing to your audience



out of 5
  • Lots of template options
  • Good value
  • Not the most scalable

Free trial available

Paid Plans: $2.99 - $109.99 / month


  • Great web hosting
  • Good SEO tools
  • Good for small sites


  • No app market for extra functionality
  • Features not up to par with competition
  • Learning curve involved
Read Review

Hostinger Overview

While Hostinger is, predominantly, a web hosting provider it still scores an overall score of 3.8 out of 5 for selling your art online or showcasing it. This is because it has some neat features for a good price, but the overall quality of them doesn’t quite match Wix or Squarespace.

It’s a fairly intuitive website builder to use with nice templates, but where Hostinger really shines is with its affordable price and web hosting capabilities. It also comes with some perks, including a logo maker, image resizer, AI heatmap, and name generator.

However, Hostinger is predominantly a hosting company and this is where it excels. The website builder is still a good option for artists wanting to showcase their small portfolio websites, but let’s take a closer look at its features.

Hostinger Features

While Hostinger does offer a good range of template options to get your site up and running, its overall features are lackluster, scoring 3.2 out of 5. Among all the builders we tested for artists, it comes in joint last with Square Online in this category.

That’s not to say the features are terrible, you do get an SSL certificate, 30GB of storage, and an email account like most other builders. But the features don’t outshine the competition. Hostinger’s lack of app store, blogging tools, and marketing capabilities don’t quite hit the mark in our research.

Hostinger Pricing – starts at $2.99/month

Hostinger makes it oh-so simple by offering just one plan. You won’t need to look through feature lists to try to figure out what you need with Hostinger there’s just  one plan to get onto. 

Hostinger costs just $2.99 per month and, if you sign up for a 48-month contract, you’ll get the first three months for free. Pricing has increased across the market, but Hostinger’s plan remains very affordable, which is why its value for money score is 4.2 out of 5 this year.

Like Wix, Hostinger’s website builder is also a drag-and-drop editor, making the process simple for beginners. However, unlike Wix, the customization options are limited and, unlike Shopify, you don’t have a whole host of apps to shape your website into a powerful store.

We recommend Hostinger for small art websites or galleries that just want to market the work. If you want the power to scale your store, or to create a stunning portfolio, the builders before this have more to offer.

The templates that Hostinger has are really quite nice but, with just over 100 templates, it doesn’t offer a huge range of industries to choose from. They do offer plenty of options for industry and that’s great to get the perfect match for your business. But compared to Wix that has over 800 templates, the depth of choice is limited.
Hostinger keeps things simple with its affordable plan, offering just one plan at $2.99 per month (billed annually). If you sign up for a 48-month contract, you’ll get to enjoy the first three months absolutely free. The prices have increased across the market over the last year, but Hostinger’s plan remains cheap and relatively cheerful. But while it costs less, you won’t get the high end templates of Squarespace or the depth of features of Wix.
Another area where Hostinger needs some improvement is with its help and support. It may have a great live chat feature that operates 24/7, but you won’t get phone support with Hostinger. It does offer a good knowledge center with plenty of tutorials but, overall, was joint last with Square for help and support. This is because other builders can offer more help options alongside answering complex questions effectively.
hostinger logo

Considering Hostinger?

Best for template options, to get you started!

#6 Square Online

Best for Selling Art Online and In-Person

Starting price: $29 per month

Square Online

Best for selling art online and in-person



out of 5
  • Beginner-friendly
  • Great sales features
  • Unoriginal site designs

Free plan available

Paid Plans: $12 - $79 / month


  • Built-in sales and marketing tools
  • Dashboard to easily keep track of sales
  • Can sell on the free plan


  • Transaction fees for most payment tools
  • Limited template designs
  • Not very scalable
Read Review

Square Online Overview

Square Online is like a synthesis of Weebly’s simple website builder and Square’s powerful ecommerce tools.

Square Online is very similar to Weebly in a few important ways: it’s quick to learn, easy to use, but its template designs are a little lackluster, gaining a design score of just 2.7 out of 5.

That said, Square Online is more dedicated to ecommerce functions than Weebly. You’ll be able to add products, add shipping options, and use the automatic tax calculator to make digital sales as easy as can be.

Square Online Features

With a feature score of 3.5 out of 5, Square Online doesn’t have all the tools you need if you want to scale your art business. That said, it does come with the basics you’ll need to sell some of your art online. It also allows you to start selling absolutely free!

With Square Online you’re able to set up delivery your way with click and collect options along with local delivery. It also accepts payment methods like Apple Pay, Square Pay, and Google Pay for a speedy checkout. You can even take orders via social media — accessing more potential customers.

While Square gains a decent sales feature score of 3.6 out of 5, its overall website features only receive a 3.2 out of 5. It’s still an easy way to start selling your art, and Square allows you to sell your items free of charge – making it a solid choice.

Square Online Pricing – starts at $29/month

The best value for money score goes to Square Online, because you can sell on Square Online’s free plan, which is definitely a game changer. Its paid plans range from $29–$79 per month, and you’ll need to upgrade to one of these if you want to:

  • Get rid of ads on your site
  • Use a domain name that doesn’t end in “”
  • Use third party payment processors like PayPal

For these capabilities, we recommend the $29 per month Plus plan, which still offers excellent value for money.

Showcase your art and sell on the side with Square Online Checkout Links

If you’re sort of in-between wanting to showcase your art and wanting to sell it – in other words, if you just want to sell a few pieces without turning your site into a full-on store – then Square Online’s Checkout Links are a great resource!

This free feature from Square Online lets you add checkout buttons to your website so you can take direct payments from your visitors.

The only charge you’ll encounter is a 2.5% transaction fee whenever someone makes a purchase through your checkout buttons. It’s a cost-effective option if you don’t want a whole online store, but still want to make some money through your site.

square logo

Thinking about Square Online?

It’s like Squarespace, but with more dedicated sales features.

Further Information

What About Other Website Builders for Artists?

If you’re searching for the best website builder for artists, the 6 discussed in the sections above are the highest performers in our research, and we’ve recommended them because we think they’re great. But of course, there are tons of other website builders out there that provide services for artists.

We’ll cover some honorable mentions below (including why they didn’t make the top 6), so you can get an even better idea of the options available to you.


The homepage of Pixpa, inviting visitors to sign up

Pixpa is a portfolio website builder geared specifically towards photographers and other creatives. Because of its focus on photography, Pixpa is great at providing image-centric templates that let your art steal the show.

Pixpa provides all of the basic requirements, including mobile optimized templates, as well as a reassuring 15-day free trial (plans start at just $7 per month). However,  it didn’t make the cut for our top 6 because the features on its cheapest plan are limiting. Your gallery will be capped at 200 images and, if you want to sell your art, you can only sell up to five products before you’ll have to upgrade your plan.


The homepage of website builder Format, displaying an example website

Like Pixpa, Format is a portfolio website builder for creatives. It’s mostly aimed at photographers, but artists can get a lot of use out of its image protection feature, which lets you add watermarks to the pictures on your site.

While Format is great for showcasing images – you can upload up to 1,500 on the cheapest plan – this builder just isn’t up to standard when it comes to the amount of features you’ll get for your money.

For example, Format’s cheapest plan starts at $12 per month. That’s within the normal price range, but it’s not really worth it when you consider that you won’t be able to use video on your site unless you upgrade from this plan.

Small Victories

The homepage of website builder Small Victories, inviting users to sign up

Small Victories ($4 per month) works a little differently than most website builders for artists.

If you’re a complete beginner and you want the website building process to be as hands-off as possible, then you might like Small Victories. It uses Dropbox folders to collect all of the media (like images and text files) that you want to use, and then puts all of that media together into a website.

It sounds a little confusing, but getting started with Small Victories is as simple as moving all of your artwork into a single folder on your computer. Still, we found this platform a little off-putting because it gives you no control over the process of creating your website. You can tweak your template once your content is uploaded, but the process is pretty impersonal.

Our Testing Methodology

How did we find our top artist website builders? Good question! First, we put every builder on this list through our rigorous research process. That’s where we analyze builders in six key areas:

  • Ease of use
  • Features
  • Value for money
  • Design flexibility
  • Help and support
  • Customer score

After our research and testing, each builder receives a score out of five in every category, and we add those scores together to produce an overall score. However, we realize that not all of these categories are created equally, and as a result, special weighting has been given to specific categories that artists told us were most important to them. Take a look below to see the specific category weightings that have formed the overall scores of the builders in this list:

  • Website features – weighting: 18%

When evaluating website features, we focused on sub-criteria such as whether the builder has an app market, what blogging functionality it offers, as well as its SEO capabilities, marketing functionalities, storage space, and the overall quality of features on offer. We also carried out a site speed test, too.

Although not the most important category for artists, website features still rank highly with an overall weighting of 18%. This is particularly down to the importance of SEO and marketing tools in helping you to attract new visitors.

  • Design functionalities – weighting: 37%

Unsurprisingly, with a weighting of 37%, design functionality is the most important category out of all six when deciding the overall scores for each builder in this list. This is because, as artists, aesthetics are your bread and butter, so you need a website that can fully reflect the quality of your work.

We focused on sub-criteria such as the variety and quality of the themes on offer, as well as how flexible the design is, whether it offered an ADI option, and if it gives users access to an image editor.

  • Value for money – weighting:10%

No matter what industry you’re operating in, everyone wants to know they’re getting the most out of their hard-earned dollars. This is especially true if you’re just starting out and need to keep costs low.

This category has a 10% weighting, and when deciding on a score, we analyzed sub-criteria such as whether the builder offers a free trial, how its features stack up against its entry price point, and the cost of its average price plan.

  • Help and support – weighting: 5%

In case you find yourself in a spot of trouble, having a good help and support system in place is vital. We took a look at the number of customer support options available, the quality of the knowledge center, and how many help features you get for the price you pay on the lowest plan.

Although important, this category is only weighted at 5%. This is because, generally speaking, not everyone will need to access help and support, and even if you do, it’ll hopefully only happen occasionally.

  • Customer satisfaction – weighting: 5%

This category is all about what other customers think about a certain website builder. We take into account Trustpilot scores, brand recognition, and UX, as well as how likely other users are to recommend a specific builder.

Of course, other reviews are important, but just because one person doesn’t gel with a platform, that doesn’t mean it’s not the right choice for you. It all comes down to personal preference, and because of this, we’ve only given this category a 5% weighting.

  • Ease of use – weighting: 25%

Ease of use is the second most important category for artists, with a 25% weighting. Greater importance has been added here because constructing your website and inserting more complex features like image galleries and video content should be easy and stress-free.

To test this category, we ask everyday people such as small business owners, entrepreneurs, and side hustlers to test the builders and give us real-life feedback on their experience. Finally, we test the builders ourselves, creating free demo websites so that when it comes to exploring the pros and cons, we know exactly what we’re talking about.

Once we’ve collated all of this research and data, we compile it in order to discover which builders come out on top and which could use a little improvement. The final result? This comprehensive ranking of the best website builders for artists!

The Website Builder Expert product testing process

Website Builder Expert Product Testing Process diagram

Our Final Thoughts

Website builders have made it easier than ever to display and sell art digitally. For purely displaying your art, you should use a platform like Squarespace. If you’re looking to sell your art online, then you should consider Shopify to help manage your store.

Our Top Website Builders for Artists:

  1. Squarespace Best for integrating your art site with social media
  2. Wix Best for brand customization and versatility
  3. GoDaddy Best for quickly displaying artwork
  4. Shopify Best for selling art online
  5. Hostinger Best for marketing to your audience
  6. Square Online Best for selling art online and in-person

There’s a lot to choose from, but some of these platforms offer free plans (and all of them offer free trials), so you won’t have to pay for a platform you’re not happy with. There is plenty of portfolio inspiration available online. And you’re already a few steps closer to sharing your art with the world – on the perfect site for you.


Having your own website is a great way to display your art to a wider audience and generate buzz around the work that you do. Not only is it a handy portal for fans of your art to find out more about you, and where they could possibly see your work in real life, but you can also adapt your website into an online store if you want to consider selling online.
If you’re looking to create a website for showcasing your art, we’d recommend Squarespace. It has beautiful templates and expertly displays visual content. If you want to sell your art online, however, we’d recommend Shopify as the best option. Its plans come with powerful sales features, and it’s easy to grow with this builder.
Many of the website builders we suggested in this article offer free plans (Wix and GoDaddy, for example) or a free trial (Squarespace and Shopify).
Though Wix is our top choice of website builder overall, when it comes to artists, we’d recommend the visually-appealing and design-powerhouse that is Squarespace instead.
Ideally, you want a website that can accurately display your artwork and share information on who you are, where to find your work, and how to purchase your art (if necessary). Your site needs to represent you as an artist and invite new visitors to explore.
We’d recommend using Squarespace to showcase your fine art. It offers stunning templates which can really put your artwork front and center, and it’s pretty great value for money too!
It depends on the artist! Here are a few websites to draw your art:

  • Pixilart
  • Aggie
  • Sketchpad
  • Autodraw
  • Kleki
  • Sumo Paint

Yes! All you need to do is create a website with Squarespace and then upload images of your art porfolio into one of their templates. Then your online portolio can be shared with the internet.
Written by:

I’m a writer at Website Builder Expert, having joined the team in March 2022. Before joining I had my own freelance content writing business and now I work to test builders and write the content you read here on the site – so you can create a website that best suits you and your needs.

Over my first year here I’ve tested all the builders you’ll read about, shaped the weekly newsletter content, written social media content, and scripted YouTube videos. I’ve also created demo websites to help showcase the builder’s capabilities so you can pick the best option.

I’ve also had the wonderful opportunity to pitch articles for the site like the Best Writer Websites and write guest posts for the likes of Digital Information World, using my degree expertise in Film to share tips on video optimization.

Researched by:

I love to understand human behavior and the cognitive biases that drive us to do what we do. For over nine years I have worked as a mixed method researcher – research using a mix of numerical data and personal experiences – across a range of sectors, from insurance and policy development to finally arriving at Website Builder Expert five years ago. Fascinated by consumer decision-making, I meticulously built our leading ranking methodology to explore where providers like Wix sit within a competitive industry and what value they truly bring to our audience.
As a member of the Market Research Society, I’m an advocate for high ethical, commercial, and methodological best practices. All of this combines to give you the most ethical recommendations based on real data.


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