About Us Page Examples: 15 Inspiring About Us Pages for 2023

The About Us page of your website is an opportunity for you to tell the story of your business, your values, and your achievements. It’s the number one source of information for anyone who wants to know more about you, and can often be the first thing that a customer looks up. It allows them to identify who you are as a brand, and what you stand for.

The way you decide to approach this is very important, as the design, visual aspects, and written content showcases how you want your brand to be seen. This is how you can attract your target audience to your online store.

The first key thing to include in your About Us page is your mission statement. This helps to identify what you have to offer and why customers should care about your brand specifically. It will guide your customers as to whether they think they should shop with you or not. This is also your opportunity to show what’s unique about you and your business. This is also the perfect place to showcase your brands’ vision statement.

Every single company has a story, so tell yours! Your customers will want to know about your backstory, and what made you want to start your business in the first place. Talk about your breakthroughs, your milestones, and your evolution. Basically, how your business got to become what it is today. Sharing your company story will help your clients to empathize with you and your business.

If you have some, definitely showcase your past achievements or positive reviews. If others have trusted you in the past and were happy about the outcome, new customers are more likely to trust you themselves! It will also help you build your credibility as a whole, and prove that what you are claiming is true.

Another crucial point is outlining your company values. What do you stand for? What kind of image do you want to portray to your customers? This will show the “human” side of your business, and help make it more relatable. Also, customers will be more willing to trust a company that aligns with their own values.

Finally, put a face to the business! Introduce the team – if you have one – and the founder.

With all these tips in mind, you should have all the tools needed to write an About Us page. Here are 15 About Us page examples to give you some inspiration to build your own.

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If you want more specific tips on How To Write a Bio for a Website then our step-by-step guide has a full breakdown.

The American clothing brand Reformation chose to put the emphasis on the sustainability aspect of its brand, to set it apart from fast-fashion brands right off the bat. It chose a very minimalistic design and a striking catchphrase: “Being naked is the #1 most sustainable option. We’re # 2”. Reformation decided to focus on the company values to build consumer trust, starting with an allusion to how the idea of the business started.

Just Eat decided to focus on its achievements to cement the idea of a reliable brand, backed by statistics. It chose striking infographics to make its numbers stand out, inciting a “wow” effect. Then, it details what it has to offer. Clearly, Just Eat wants to make sure that you pick it instead of another food delivery company, based on its impressive data.

This small stationery business chose a short, straight-to-the-point approach. The tone is light, targeted at a younger audience. Ink Outside the Box embraces the fact that it’s still a new company that’s just starting out, and tells the customers that it has the desire to grow and create more products.

The About Us page for Florence Given’s shop is basically the artist’s bio. Next to a big picture of her, a few paragraphs detail her accomplishments, starting with “best-selling, record-breaking author” and “award-winning”. Then, there’s an emphasis on her values so that the customers know about the meaning behind her illustrations.

Lonely Planet‘s About Us page focuses mainly on the business’ values. Each and every single one is detailed in a slideshow on the page. The travel guide company doesn’t talk about its background but interestingly decided to mention the impact of Covid-19 on tourism, showing that it is “still on a journey” and that it can evolve alongside its customers’ needs.

The food blog Pick Up Limes chose an extensive approach for its About Us page, while still keeping a laid-back style. It starts with the detailed story of how the founder decided to create the company, accompanied with pictures to go with the text. Then, a small paragraph with the business’ mission statement, an introduction to the team with their baby pictures and finally, an FAQ. All in all, this is a very complete About Us page that won’t leave you with any question about the company.

The Colourpop About Us page starts with a 3 minute YouTube video where the two co-founders explain the aim of their company: a high quality cosmetics brand with low prices and good ethics. They then include all the awards they’ve won, and for which products – the links to buy them are included, so the customer can try out an award-winning makeup product for themselves. This shows that your About Us page can be profitable as well as informative!

EventBrite’s About Us page is visually very striking. The events company chose eye-catching visuals to explain the concept of the brand with logos, graphics, and a video. It addresses the customer directly and tells them exactly why EventBrite is the perfect choice for them by listing all its services. It also includes positive feedback from previous customers and finishes with its different price packages.

This small London restaurant put all the focus onto its food in its About Us page. Using minimalist and refined visuals, Lyon’s makes sure that the customer is aware that its food is sustainably sourced and that it has an extensive wine list. Without going into too much detail, Lyon’s still gives enough away so that all the relevant information is available.

Moz’s approach is interesting, because it explains in detail its whole backstory. It mentions all the different investments it’s received, the different ideas it’s tried, and how it eventually switched back to its original strategy. Moz isn’t afraid of being honest about the ups and downs that it’s faced, which makes it seem more trustworthy and transparent. 

Lingoda‘s About Us page is simple but visually pleasing, using little images to showcase its strongest selling points and a “quick facts” section to display all the important numbers and data. At the end, the online language school includes the company’s story year by year, with its achievements along the way.

With its About Us page, Milk Bar puts the emphasis on the visuals. The cake company went for a colorful and fun approach, with lots of pictures and videos. It still added a short paragraph on its backstory, a feature in the New York Times, and all the different charities it works with. This creates an immersive feel that also shows visitors the brand’s values in action.

Yellow Leaf Hammocks chose a very humanizing approach to tell its company story. The company tells the story through the people who make its products and how it empowers them. This is done through simple and relaxing visuals, small paragraphs, and pictures. This helps the customers to empathize with the business and its values.

MailChimp used strong storytelling to explain what it stands for. It explains how the company was founded, and how it evolved throughout the years. In its “Culture” section, it also mentions that the company is hiring, which is another possible use for the About Us page. The result is simple but still engaging.

The Headspace About Us page fits the aim of the business: it’s simple, straight-to-the-point, and uses uplifting and relaxing visuals. The meditation company uses small paragraphs with little images so as not to overwhelm the customer with information. It showcases data as a form of social proof, displaying how many people already use its services, and also includes pictures of the team, with a short bio to go with them. The overall impact is professional, yet also friendly and approachable.

Writing an About Us page doesn’t have to be a daunting task. It’s the perfect tool to tell your company’s story and convince customers that you’re the right fit for them. The visuals you choose are crucial to convey your brand’s image, as well as to how you want to tell your mission statement, backstory, and values.

Now, it’s up to you to find the right approach and tell us more about you!

For more useful examples, check out our list of good brand strategy examples.