Volusion Review: Crucial Things You Need to Know

Great analytics tools, but a confusing editor system.

Our independent research projects and impartial reviews are funded in part by affiliate commissions, at no extra cost to our readers. Learn more

volusion logo


out of 5

30 thousand sites

Starting from


Best for

Great Analytics Features

Overall rating

3.5 out of 5 stars

What Are Volusion's Pros and Cons?


  • Lots of payment methods
  • Great analytics tools
  • Mobile app


  • Cannot sell digital products
  • No blogging function
  • Poor help and support options


out of 5
Ease Of Use

3.2 out of 5 stars

Design Flexibility

3.6 out of 5 stars

Customer Score

1.9 out of 5 stars

Help and Support

1.7 out of 5 stars

Value For Money

2.5 out of 5 stars

Website Features

2.5 out of 5 stars

Sales Features

3.7 out of 5 stars

Overview of Volusion

Volusion is one of the oldest ecommerce website builders around. Created in 1999, it lets you pay the bills, without the creative frills. What do we mean by this? Well, in summary, it has some great selling tools, but tricky design features.

So how many people are using it? The numbers are pretty respectable: it’s the chosen platform for roughly 30,000 online stores, and has churned through 185 million orders since it first launched.

But in the world or ecommerce, should you respect your elders? In other words, what’s so good about Volusion?

Volusion updates

Most recently, Volusion has updated to ‘V2’, a new operating system that brings with it some UX (User Experience) improvements. Firstly, it has a much clearer inventory system, so it’s really easy to manage your stock.

But, most importantly, it provides tons of useful data, analytics tools, and payment options. So you can see where its strengths are already.

Also, in an attempt to keep pace with ecommerce leaders like Shopify, Volusion has focused on bringing business features and site-creation tools together, by starting the user journey in the storefront editor.

However, while the business tools are ok, they’re nothing too exciting. There’s no niche offering, it doesn’t let you blog, and you need to constantly switch between the front and back end to build your site. Overall, it’s for lovers of data, not design.

How did we come to this conclusion? At Website Builder Expert we combined some of our own expert analysis with thorough user testing, which you can read about here.

Overall, we gave Volusion 3.3 stars out of 5. Read on to find out why…

volusion logo

Do You Like the Sound of Volusion?

You can try Volusion free for 14 days with just an email and password. Or you can simply go explore its website; we’ll wait!

How Easy is Volusion to Use?

In short, Volusion is pretty easy to use – if you have no interest in designing a website’s appearance.

But – and it’s a big but – if you want to design the actual website first, it’s very challenging. Most users in our testing found it simply too hard to navigate the front end.

And it’s not just us who think that. Here’s what one user had to say about Volusion’s ease of use:

There is just an utter lack of clarity over how to do things. It was just overly complicated.

For example, to edit text boxes, you need to find a strangely secretive blue button on the right hand side. And undertaking simple tasks is, well, not so simple.

We really recommend watching their onboarding video for more clarity.

Feeling inspired? Read our article on ‘how to build an online store‘.

Or learn how to sell online here.

Or, find your perfect ecommerce platform today.

Volusion Ecommerce Customer Satisfaction

The big question here is, what do people actually think of Volusion? Is it the best ecommerce website builder out there?

The answer is not quite. As we’ve said, it’s great for data-driven users, but lacks the actual website building traits. And the people we tested agreed, with one person saying:

Use Volusion for the inventory and analytics features they provide, not the customization or web creation.

Another common flaw that came up was Volusion’s identity crisis. It tries to convince you it can build websites (by starting the free trial at the storefront), but it’s clear Volusion’s strengths are at the back.

One user summarized this issue with a suggestion:

Volusion should just direct you to the dashboard, where all the issues I encountered could be removed. Don’t put someone in the storefront if you are not capable of creating a site like Wix’s.

As we can see, in terms of creativity, Volusion isn’t up to the leading standards of the website builder industry. But it does the ecommerce stuff fairly well. And most of our users felt the same way.

How Good are Volusion's Sales Tools and Features?

We’ve established Volusion is best for purely selling products. So, naturally, the ecommerce tools are very good. Let’s go over our favorite features:


First of all, we love the product videos option. It’s a really handy feature that helps improve customer experience. But who should use it? Well, any business with great visuals – such as clothes retailers – would stand to benefit.

Volusion also offers a ‘suggested products’ feature. This is a key win against its rival Shopify, which relies on third party integrations for the same function.

However, with Volusion, you cannot sell digital products. This really narrows down the types of business that should use it for example, if you’re looking to sell ebooks, music, or digital art, you should definitely look elsewhere.

Mobile app

Need to sell on the go? Volusion lets you manage your online store from your phone with its excellent mobile app. So you can check inventory, update prices, or snap product photos straight from your phone!

Third party apps

Best of all, though, Volusion wants you to customize your store as much as possible. How does it do this? By supporting 1,000+ apps through Zapier, covering everything from accounting to customer management.

Payment, transaction fees and shipping

Volusion supports a wide range of payment gateways, including PayPal and Stripe. It also caters for more tech savvy customers with digital wallet options like Amazon and Apple Pay.

However, some options, like Square, need to be integrated with Zapier. But it’s quick and easy to do.

volusion payment gateway options
Adding a payment option can be done in a couple of clicks

Within all of Volusion’s price plans, there are no transaction fees. However, usual credit card charges will be applied per payment.

And let’s not forget shipping. With Volusion, you can personalize invoices and packing slips with your own logo and text. Your customers will definitely appreciate the personal touch!


One issue with Volusion is that it doesn’t provide a blogging platform, which usually comes as standard with ecommerce builders these days. Why is this a problem? There are a few reasons. Blogs not only let you promote products and services, but they really help you rank higher in search engines.

While you can link your blog through a sub-domain, it’s time-consuming. As a business owner, do you need that added stress? We doubt it.

Looking for more options? Check out our Shopify review.

Or why not read our article on BigCommerce here.

How Good are Volusion's Templates?

Volusion offers 11 free themes, plus 34 paid themes costing $180 each. How does that compare with its rivals? There’s not too much difference: BigCommerce and Shopify both provide 50+ premium designs, costing $145-235 and $140-180, respectively.

But what do Volusion’s themes actually look like? First of all, they’ve been recently polished. They look much better than before the V2 update, but aren’t quite as sleek as those offered by Squarespace.

Also, the templates are very feature-specific. So, unless you find a theme to suit your business, you’ll have to pick a non-industry focused design. It’s not a huge problem, but it’s far from ideal.

volusion review ecommerce templates
Volusion has recently improved its templates, making them more sleek and polished.

Another win over Shopify – Volusion lets you change templates anytime you like. This means you can mix up your online store’s appearance without worrying about repopulating your content. They do it all for you!

volusion logo

Like What You See?

Volusion has 45 themes to choose from, 11 of which are free with your plan. Browse its designs to see if it’s got what you’re looking for!

How Helpful is Volusion's Help and Support?

As with all technology, you’re bound to experience some minor issues. And for all your Volusion solutions, you can schedule a call with their support, or simply call them between 7am-10pm CST.

Every price plan except the Personal plan (we’ll get into the prices later) comes with 24/7 personal phone support. They don’t do emails, either, because they want to help you through direct contact.

However, if you’re on the Personal Plan, you can only get help online. This doesn’t include social media either, so don’t bother tweeting!

Overall, Volusion scored an unimpressive 1.7 stars out of 5 in our research for its help and support. So if great quality support is important to you, think twice before committing to Volusion!

Volusion Pricing – Is it Good Value for Money?

Volusion has a 14-day Free Trial, and five price plans:

  • Personal ($29 p/m)
  • Professional ($79 p/m)
  • Business ($299 p/m)
  • Prime (custom)

In our ecommerce website builder testing, Volusion’s price plans averaged as the most expensive. This isn’t so bad if you get tons of features for your money, but Volusion only scored 2.5 stars out of 5 for value for money. For truly great value you’re better off with Square Online or Wix!

See Volusion’s price plans here.

Need some advice? Here’s our article on ‘how much does a web site cost?’.

volusion logo

Which Plan Is Best For You?

Volusion’s price plans start at $29 per month, but you can jump on its 14-day free trial first, to see if it really is right for you.

Volusion Review: The Verdict

With the most extensive inventory of any website builder, Volusion well and truly focuses on data. While the excellent analytics tools let you manage and scale your business easily, it’s by no means the best ecommerce option. Shopify is the all-round champ.

In other words, it sits in the middle of the pack in all areas, apart from sales. Its standout strengths include product videos, the number of payment gateway options, and the suggested products feature.

However, we’ve only given Volusion 3.3 stars for a reason. It doesn’t let you blog, the storefront is confusing, and its help and support could be better. It doesn’t have an overall niche, either.

In a nutshell? It’s not one of the best options, but it does the selling stuff well. So if you want a well organized store with some nice inbuilt features, but don’t have time to get creative, give Volusion a go.

volusion logo

Are You Ready to Try Volusion?

Volusion is a great ecommerce platform for sellers who love analytics and data. Try it risk-free to see if it really is right for you!

Volusion FAQs

If you’re a data-driven business owner looking for an ecommerce website builder with great analytics tools, Volusion is for you. For everything else, like designing the storefront or writing blogs, you should look elsewhere.
Compared to other ecommerce website builders, Volusion is quite expensive, with price plans up to $299 per month. It scored poorly for value for money in our research, making it less than ideal for sellers on smaller budgets who want to make their funds go further.
Inventory is easily Volusion’s strongest feature. You can sell unlimited products, with the help of some excellent tools like product suggestions and product videos (both of which you’ll need to download separately on Shopify). However, you cannot sell digital products on Volusion.
Website Builder Expert aims to provide you with honest data. That’s why we conduct our own research and obtain direct, personal insight. Click here for further information.
Written by:

I used to think website design was just for professionals. Because maybe like you, I have no coding or design experience. But, with the help of our expert researchers (and after testing every website builder myself), I can confidently guide you through on how to get the most out of each one.


Your email address will not be published. Required fields are marked *